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Illustration of a heart beat, stethoscope and money depicting health insurance costs

Infographics

Illustration and data visualisation

Making money talk more engaging

US company, Self, help people build credit and savings. Their website features lots of articles exploring money and debt and how it impacts personal finance. To bring these articles to life, each has a hero illustration designed to give a snapshot of the story and draw the reader in. These are all created to fit with the Self brand style and reflect the distinctive colour palette.

Work created on behalf of Root Digital

Illustrations created for a series of articles exploring money & debt in the US
Illustrations created for a series of articles exploring money & debt in the US

In order to engage the reader and explain things in a clear and concise way, each article is broken up with graphs, infographics and illustrations. Each graphic is clearly branded and designed to be shared across social platforms to maximise engagement.

Illustration and infographics created for an article on debt-to-income ratios for mortgage applications in the US
Illustrations created for an article on first time buyer costs in various US states

First time buyer costs; Texas, Florida, Arizona and New York

Illustration and infographics created for an article on how the cost of health of healthcare affects our health in the US

How the cost of healthcare affects our health

Illustration and infographics created for an article on Black Friday shopping regret in the US

Black Friday shopping regrets

Illustration and infographics created for an article on cost of Thanksgiving dinner in the US

You perfectly understand what we need for data visualisation Julie. Always thankful for your work!

George Driscoll - Root Digital

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