License to PR
Branding, design and marketing support
Rebranding a PR agency
License to PR are an award-winning independent PR and communications agency creating behaviour shaping campaigns for the world’s biggest entertainment and commercial lifestyle brands. To reflect their evolving business, LtPR were looking for a rebrand. The brief: to create something simple and contemporary with a splash of colour.
Elegant yet bold typography combined with a distinctive colour palette have helped bring the new LtPR brand alive. It has been designed to be endlessly flexible and appeal to different target audiences. It can be serious and authoritative using the black, dark green and neutral colours from the brand palette. Or it can be playful, energetic and fun with bright pops of pink or lime green.
The logo has been created in different formats to ensure it will work well across any medium. There's also plenty of scope to be more playful with the brand mark and reflect the fun sector LtPR get to work in!
Creating a range of Keynote templates has helped ensure the smooth roll out of the new brand. It also means a lot of the materials can now be produced in house by the team more easily and efficiently. Whilst keeping everything on brand.
You can see the brand in action or learn more about the team on their new website:
