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A skateboarder stood next to a wall featuring OneLondon branding

OneLondon

Marketing materials

Creating an engagement campaign designed to start a conversation

OneLondon was created to help join up Londoners health and care. Sharing information supports care for individuals, but can also help to provide the best possible health and wellbeing outcomes for communities, and reduce health inequalities. It formed part of the world's largest public deliberation on the use of health and care data and included a citizens summit. The insights and recommendations are now being used to shape policy for London.

Series of photographs of people sourced to support the OneLondon campaign

Working with an existing logo, the brief was to create a comprehensive set of guidelines to enable consistent and impactful implementation of the OneLondon brand.​ A library of engaging imagery was put together to represent the vibrant and diverse London population.

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Work created on behalf of Verve Communications

Example pages showing design and copywriting of brand guidelines for OneLondon
Example pages showing design and copywriting of brand guidelines for OneLondon featuring logo
Example pages showing design and copywriting of brand guidelines for OneLondon
Example pages showing design and copywriting of brand guidelines for OneLondon showing colour palette

Creating a set of master templates for posters, information leaflets, reports and social posts enabled the OneLondon team to easily and efficiently produce branded materials themselves.

Poster design for the OneLondon campaign, encouraging Londoners to have their say on health data useage
Leaflet design for the OneLondon campaign, encouraging Londoners to have their say on health data useage
Example report page design for the OneLondon campaign, encouraging Londoners to have their say on health data useage

OneLondon has now been working in partnership to transform health and care services in London for five years. A microsite and supporting materials highlight some of the biggest achievements and set out plans for the next five years.

Logo for OneLondon 5th anniversary
Microsite for OneLondon 5th anniversary
Brochure spreads highlighting OneLondon's achievements over the last 5 years
Infographics designed to show usage of London Care Record

As a full service communications company we have worked with a large number of designers over the years. Working with Julie is always one of the smoothest processes we have with any supplier. It is not just that her designs are superb (she nails the brief every time!) but her consummate professionalism keeps us coming back to her time after time. Always delivers on time and nothing is too much trouble."

Paul O'Meara - Verve Communications

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